ANDREW SEYBOLD INNOVATION RALLY INVITES SUBMISSIONS FOR ‘APPWAR’ MOBILE APPLICATION COMPETITION

Competition pits mobile service application developers against each other for valuable industry recognition and one of three Richard Petty Driving Experience prize packages

SANTA BARBARA, CA. March 3, 2009 – Andrew Seybold, Inc., known for its in-depth analysis of the wireless industry, is pleased to announce a call for entries in the inaugural Andrew Seybold Innovation Rally AppWar, held in conjunction with ANDREW SEYBOLD WIRELESS UNIVERSITY at International CTIA Wireless 2009 in Las Vegas, NV.

The Andrew Seybold Innovation Rally, offered for the first time this year as part of ANDREW SEYBOLD WIRELESS UNIVERSITY, offers an up-close look at how some of today’s most innovative thinkers are rallying to create and deploy new mobile services that extend their lead over the rest of the industry. This racing-themed program will provide a unique look into the future of blended services, data and applications. As a backdrop for these discussions, the program will highlight advances in electric car technology and a first look at a “digital dashboard” that fulfills the promise of proximity-based content. Innovation Rally speakers will include Rick Geremeth, Vice President of IT for Motorsports Authentics; Michael Kadie, CEO of Electric Car Kit SSI Racing; Mike Wehr, CEO of the Mobile Marketing Association; James Oyang, CEO of Pharos; Nagesh Challa, Chairman of Ecrio Inc.; and Sue Marek, Editor-in-Chief for Fierce Wireless. For a complete agenda for Andrew Seybold Innovation Rally and ANDREW SEYBOLD WIRELESS UNIVERSITY, please visit http://www.andrewseybold.com/.

“We’re looking for the most innovative mobile services applications from the most visionary developers, regardless of platform or network, to participate in our AppWar,” said Andrew Seybold. “In tough economic times, there can be a tendency to play it safe, stay with what works and minimize risk. We’ll be featuring developers who have put ‘the pedal to the metal’ to create groundbreaking applications that distance them from the rest of the field.” Finalists in the AppWar will give quick presentations of their applications and the audience will select three winners to experience the thrill of driving in a NASCAR-style stock car at any one of 20 historic raceways in the U.S., courtesy of the Richard Petty Driving Experience (www.1800bepetty.com). For complete contest rules and submission guidelines, please visit www.andrewseybold.com.

In its 15th year, ANDREW SEYBOLD WIRELESS UNIVERSITY explores complex issues facing wireless mobility by examining the elements – technologies, devices, applications and content. With a focus on trends and current issues, this seminar is relevant to neophytes in wireless or well entrenched professionals across the industry. To register for the event, please visithttp://www.ctiawireless.com/events/. The event is sponsored by Alvarion, Qualcomm Gobi, Vaultus and Wireless Week.

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About Andrew Seybold, Inc.

Andrew Seybold, Inc. is dedicated to solving client challenges through strategic consulting, client-specific research and analysis, publications, speaking engagements and educational programs. Company founder Andrew M. Seybold and his partners provide deep technology and business expertise, proven best practices and long-established relationships with industry leaders. Mr. Seybold is highly regarded for his COMMENTARY e-newsletter and the Andrew Seybold Wireless University. For more information, visit http://www.andrewseybold.com/.